Privacy Policy

Midgreen (“Midgreen”, “we”, “us”, or “our”) recognises the importance of privacy and is committed to handling personal information responsibly.

This Privacy Policy describes how we collect, use, retain, disclose, and protect personal information when you visit our website, communicate with us, submit a business inquiry, provide a manufacturer or material profile, or otherwise interact with our website and related services.

This Policy applies to personal information processed in connection with the Midgreen website and the activities described above. Separate privacy notices or contractual terms may apply to specific services or commercial relationships where appropriate.

The Website is operated solely by Team at Midgreen, operating under the name Midgreen (“Midgreen”, “we”, “us”, or “our”).

Privacy contact: [email protected]

The information we collect depends on your relationship with Midgreen and the manner in which you interact with us.

2.1 Information you provide directly

We may collect personal information when you contact us, submit an inquiry, request information, or participate in discussions concerning our activities. This may include your name, email address, telephone number if provided, job title, company name, business website, location, and other professional contact information.

We may also retain communications you send to us, including emails, inquiry responses, meeting correspondence, and other information necessary to manage your request or business relationship.

2.2 Business and packaging inquiries

When a business submits a packaging inquiry, we may collect information about the organisation and its packaging requirements, including the industry in which it operates, current packaging materials, intended applications, estimated volumes, target costs, technical requirements, project timelines, and interest in samples, pilots, or sourcing opportunities.

Where you choose to provide them, we may also receive packaging photographs, specifications, technical documents, or other supporting materials.

2.3 Manufacturer and material information

When a manufacturer submits a partnership inquiry or material profile, we may collect the manufacturer’s contact and business information, manufacturing location, material categories, product descriptions, intended applications, technical properties, production capacity, minimum order quantities, indicative pricing, supply regions, and other commercial information.

We may also receive product catalogues, technical data sheets, test reports, certifications, environmental documentation, photographs, and other files submitted in connection with a potential collaboration.

Some of this information may relate to an identifiable individual or sole proprietor, while other information may be commercial information relating to an organisation. We handle personal information in accordance with this Policy and applicable law.

2.4 Technical and website usage information

When you visit the Website, certain technical information may be collected automatically, depending on the website configuration and technologies in use. This may include IP address, browser type, device information, operating system, referring pages, pages visited, interaction with website features, and technical logs.

We may use this information to maintain website functionality, monitor security, troubleshoot errors, and understand how visitors use the Website.

The exact categories of information collected depend on the hosting, analytics, security, and other technologies enabled on the live Website.

2.5 Information from other sources

Where permitted by applicable law, we may receive relevant business contact or professional information from publicly available sources, business referrals, or organisations involved in a potential collaboration.

We will handle such information in accordance with applicable law and the purposes for which it is collected or received.

We process personal information for purposes connected with operating Midgreen, responding to requests, and exploring potential business relationships. Depending on the circumstances, these purposes include:

Responding to inquiries and requests. To review submissions, communicate with you, request additional information, and respond to questions about Midgreen and its activities.

Evaluating potential business opportunities. To understand packaging requirements, material capabilities, technical specifications, and the potential suitability of a material for a particular application.

Facilitating potential introductions. To identify and communicate with relevant businesses, manufacturers, or technical partners where a potential opportunity for collaboration exists.

Managing business relationships. To coordinate discussions, meetings, project information, samples, pilots, proposals, and other activities associated with a potential or established business relationship.

Operating and improving the Website. To maintain functionality, improve navigation and content, understand usage patterns, and identify technical issues.

Security and misuse prevention. To protect the Website, detect spam or fraudulent submissions, investigate suspected misuse, and safeguard information.

Legal and regulatory compliance. To comply with applicable legal obligations, respond to lawful requests, maintain necessary records, and establish or defend legal claims.

Communications and updates. To send communications relevant to an inquiry or existing relationship and, where permitted and appropriate, information about Midgreen’s activities or services.

Where applicable law requires consent or another specified legal basis, we will process personal information on the appropriate basis. We will not use personal information for an unrelated purpose in a manner inconsistent with applicable law.

We do not disclose personal information indiscriminately. Information may be shared where necessary for the purposes described in this Policy, subject to applicable law and any relevant contractual obligations.

4.1 Businesses, manufacturers, and potential partners

Midgreen’s activities may involve assessing whether a business requirement aligns with a manufacturer’s material or capabilities.

For example, where a business seeks a packaging alternative, we may need to share relevant details of its application or technical requirements with a potential manufacturer. Similarly, where a manufacturer’s material may be relevant to a business requirement, we may need to share relevant material information with that business.

We seek to limit such disclosures to information relevant to the potential opportunity. We do not treat an inquiry as unrestricted permission to publish submitted information or circulate confidential documents to unrelated parties.

Where confidential or commercially sensitive information is involved, additional safeguards or a separate confidentiality agreement may be appropriate.

4.2 Service providers

We may engage third-party service providers to support website hosting, form processing, email delivery, data storage, security, analytics, communications, and other operational activities.

Such providers may process information on our behalf to the extent necessary to perform their services, subject to appropriate arrangements and applicable legal requirements.

4.3 Professional advisers

We may disclose relevant information to legal, accounting, technical, or other professional advisers where reasonably necessary for business operations, advice, compliance, or the protection of our legal interests.

4.4 Legal requirements and protection of rights

We may disclose information where required or permitted by applicable law, pursuant to a lawful request or order, or where reasonably necessary to investigate suspected unlawful activity, protect rights and safety, or establish, exercise, or defend legal claims.

4.5 Business transactions

In connection with a proposed or completed merger, acquisition, restructuring, financing, or transfer of business assets, relevant information may be disclosed or transferred where necessary and subject to applicable law and appropriate safeguards.

We do not sell personal information as a standalone commercial product. Any use of tracking technologies or disclosure that is subject to additional legal requirements will be handled in accordance with those requirements.

Depending on the service providers and business partners used by Midgreen, personal information may be processed or stored in jurisdictions outside the country in which it was collected.

Where an international transfer occurs, we will comply with applicable legal requirements and implement safeguards where required.

The actual locations in which information is processed depend on the hosting, email, storage, analytics, and other services used by the Website.

We retain personal information for the period reasonably necessary to fulfil the purposes for which it was collected, including responding to inquiries, evaluating potential opportunities, managing business relationships, maintaining appropriate records, complying with legal obligations, and resolving disputes.

The applicable retention period may depend on the type of information, the status of the inquiry, whether a business relationship develops, the nature of any agreement, and legal or regulatory requirements.

When information is no longer required for a lawful purpose, we will take reasonable steps to delete it, anonymise it, or securely dispose of it, subject to any applicable retention obligations.

Midgreen will establish and maintain appropriate internal retention practices for inquiry records, manufacturer documents, business correspondence, and website logs.

The Website may use cookies and similar technologies to support essential functionality, security, performance, and, where enabled, website analytics.

Cookies are small data files stored by a browser or device. Similar technologies may collect information about how visitors interact with the Website.

Where analytics or other non-essential tracking technologies are used, the information collected and the applicable consent requirements will depend on the technologies implemented and the laws that apply.

You may be able to control or delete cookies through your browser settings. Certain website functions may not operate as intended if essential cookies are disabled.

If a cookie preference tool is implemented, it will provide further information about the relevant categories of cookies and any choices available to visitors.

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss, or misuse.

Access to personal information should be limited to authorised individuals and service providers who require it for legitimate operational purposes and are subject to appropriate confidentiality or data-protection obligations.

Although we take reasonable steps to protect information, no website, electronic transmission, or storage system can be guaranteed to be completely secure. Users should exercise care when submitting sensitive or proprietary information through online forms.

Where required by applicable law, we will take appropriate steps in response to a personal data breach.

Subject to applicable law and the circumstances of processing, you may have rights in relation to personal information concerning you. These may include the right to request access to information, seek correction of inaccurate information, request deletion where applicable, withdraw consent where processing is based on consent, and raise a grievance concerning the handling of your information.

The availability and scope of these rights depend on the law applicable to your circumstances. Certain information may need to be retained where a legal obligation or other lawful basis applies.

To submit a request, please contact us using the details in the “Contact us” section below. We may request reasonable information to verify your identity and understand the nature of your request before taking action.

We will review and respond to requests in accordance with applicable law.

Where we send marketing or promotional communications, we will do so in accordance with applicable law and any consent requirements that apply.

You may opt out of promotional communications by using an unsubscribe mechanism where provided or by contacting us directly.

Opting out of promotional communications will not necessarily prevent us from sending non-promotional communications relating to an inquiry you initiated, an existing business relationship, security, or legal obligations.

The Website may contain links to external websites, manufacturers, suppliers, or other third-party services.

Those third parties operate independently and may have their own privacy policies, data collection practices, and security arrangements. Midgreen does not control the privacy practices of independent third-party websites.

We encourage you to review the relevant privacy policies before providing personal information directly to a third party.

The Website is designed primarily for business and professional use and is not intended to solicit personal information from children.

If we become aware that personal information has been collected in circumstances that require action under applicable law, we will assess the situation and take appropriate steps.

We may revise this Privacy Policy to reflect changes in our activities, website functionality, service providers, data-handling practices, or applicable legal requirements.

Revisions will be published on this page with an updated “Last updated” date. Where required by law, we will provide additional notice or obtain consent before implementing changes.

We encourage visitors to review this Policy periodically to remain informed about how personal information is handled.

For questions about this Privacy Policy, requests concerning personal information, or privacy-related grievances, please contact at [email protected] or [email protected].

While reaching out, please describe your request clearly so that we can review it and respond in accordance with applicable law.